Thanks to OleoZE, sustainable agriculture is paying off

OleoZE is the first online seed purchasing solution that compensates farmers for their environmentally friendly practices. In particular, it promotes soil conservation activities and the traceability of greenhouse gases on farms.

Avril supports new models promoting the value of the sustainable agronomic practices of farmers. These models positively impact the environment, the planet, and agriculture itself. OleoZE, short for Oleo Zero Emission, represents a concrete example. Introduced by Saipol, OleoZE is the first online purchase solution for rapeseed and sunflower seeds that compensates farmers for their sustainable practices, such as planting cover crops and limiting ploughing. In addition, it enables tracking and quantifying greenhouse gas (GHG) reductions from farms according to a unique model approved by the Intergovernmental Panel on Climate Change (IPCC).

Thanks to this responsible sourcing, Saipol is strengthening the traceability of oilseeds all the way back to the farm and sharing the value of the service provided to farmers. The bonus varies depending on the GHG savings achieved by the farmer. Its average value in 2021 amounted to €23 per ton of rapeseed or sunflower harvested. Farmers are paid either directly or through their storage organizations. The OleoZE website underwent a makeover in the summer of 2021 making it even easier to use. This now enables users to determine their potential eligibility and access seed prices prior to making a commitment.