Avril, there is another way.
Author
Jean-Philippe Puig
CEO of Avril SCA
Today, I’m proud to present the Group’s employer brand: “Avril, the choice of a different path”.
We built this project thinking about the candidates who would like to join us, and the talents we want to attract. It expresses our convictions and values. It reflects what sets us apart: a company like no other, deeply rooted in the world of agriculture, capitalizing on its model, its raison d’être and its commitments. For over 40 years, we have been proving that another way is possible by reconciling seemingly contradictory priorities. All with the common goal of Serving the Earth.
Combining performance and value sharing: there's nothing contradictory about that.
Avril was created by the agricultural world according to a unique business model: the Group pays no dividends to its shareholders and reinvests its profits in the development of the agricultural and processing sectors. In this way, each business generates value for all links in the chain, wherever the Group operates. This performance serves to create collective value, in direct line with our mission: to feed people and animals, and decarbonize the planet.
There's nothing illogical about believing that the success of a collective depends on the strength of its singularities.
At Avril, our talents combine and reinforce each other. From seed to plate, the diversity of our professions is at the service of our collective success. Together, by pooling our efforts, we are working to improve our performance and meet the expectations of the agricultural sector and society at large.
Innovating boldly, moving forward with humility: there's nothing crazy about that.
The values of respect, boldness and performance drive our pioneering spirit, whether in the development of sustainable fuels, the decarbonization of our livestock operations or the many outlets offered by plant protein.
Strategic orientations, investments or the development of new solutions to meet the challenges of transition: innovation is at the heart of our collective. Today, it is the driving force behind our development. This ability to anticipate major trends and transform them into concrete action is an essential lever for our growth.
Acting for ourselves, acting for others, acting to Serve the Earth: that's what we do every day.
This last conviction reflects our commitment to creating an environment where everyone can develop their potential, while contributing to concrete projects that move our society forwards. It simply sums up the 2 strands of our corporate DNA: the first, safety, which is our priority. And the second, our raison d’être, Serving the Earth, which links Avril’s 8,000 employees around the world.
Joining Avril means choosing a different path: one where growth, innovation and sustainability go hand in hand. It’s the choice of a virtuous model, that of a committed collective looking to the future to Serving the Earth.
#AvrilThereIsAnotherWay #EmployerBranding #ServingTheEarth #WeAreAvril