FEEDING PEOPLE SUSTAINABLY

Avril's contribution to better nutrition for mankind begins with the processing of rapeseed and sunflower seeds, when the vegetable oil and the oilcake for animal feed are extracted from the seed. The Group capitalizes on this expertise thanks to an integrated organization and a presence upstream in the value chain. This expertise enables Avril to offer a safe and traceable food product, produced with respect for the environment and those who contribute to it.

Avril Consumer Goods encompasses dedicated business lines producing consumer goods (edible oils, condiments, plant-based meals, margarine, pulses, soaps and other hygiene products), as well as business units and brands in France (Lesieur et Puget, La Compagnie des Saveurs, Vivien Paille, Italians Do It Better, HARi&CO) and international entities (Costa d’Oro in Italy, Expur in Romania, GECO Algérie in Algeria, Lesieur Cristal in Morocco and subsidiaries in Tunisia and Senegal, as well as Vegini in Austria).

N°1

On the edible oil market in France
78.4M

People worldwide consume the Group's edible oils
149

References in supermarkets in France for Lesieur oils alone

FROM SEED TO OIL, THANKS TO CRUSHING

Avril is organized in sectors and thus controls every stage of edible oil production, from purchasing raw materials to extraction and bottling.

Once collected, the rapeseed and sunflower seeds are crushed on-site by Avril subsidiaries in France (Saipol), Romania (Expur) and Morocco (Lesieur Cristal). They are crushed and pressed to extract the oil. The solid part of the seed, made up of fibers and proteins, called meal, is used for animal nutrition, among other uses.

Subsidiaries involved in this activity:

FROM OIL TO PLATE WITH RECOGNIZED BRANDS

Thanks to its presence throughout the chain, from upstream to downstream, Avril is a leader in table oils in France, Romania and Morocco, with a portfolio of strong brands:

ISIO 4, the first combined oil offering a significant intake of omega 3
Puget brand olive oils
Soléou and Guénard from La Compagnie des Saveurs
Bunica, leading brand in Romania
Magdor, margarine by Lesieur Cristal, voted product of the year 2021 by Moroccan consumers.
Costa d’Oro, Italian leader in top-quality olive oil production and distribution, bought by Avril in 2018

Avril is also a player in the sauces market:

in France with the Italian gastronomy start-up, specialized in the manufacture of premium food products Eccelenza Italiana,
in Algeria via GECO, with its partner Djadi, the historical importer of Lesieur mayonnaise in Algeria.

Through these brands, Avril commits and innovates to meet consumer demands:

Traceability: With “L’Italiano” by Costa d’Oro, the first extra virgin olive made 100% in Italy, 100% traceable in every aspect: period of olive harvesting and pressing, origin of production of the varieties, location of the oil mills.
Organic: With the 100% French organic virgin rapeseed oil, launched by Lesieur in 2021. An oil made from French rapeseed grown in the greatest respect of organic production methods and crushed on the new site of Oleosyn Bio, located in the department Deux-Sèvres
Safe supplies: Avril works with farmers based on precise specifications and sustainable and qualitative production methods. It is the case with the “Lesieur committed oils” initiative for Fleur de Colza and Coeur de Tournesol, oils produced from seeds grown by 500 French farmers.

Subsidiaries involved in this activity:

HUMAN FOOD IN TRANSITION

Avril is preparing for the challenges of a growing world population, and its consequences in terms of oil and vegetable protein consumption needs. One key observation has been that the by-product left behind when oil is extracted from rapeseed or sunflower seeds provides a material that is very rich in protein, yet remains underused and undervalued on the global food production market. For several years now, Avril has been exploring and investing in its potential to enhance human nutrition.

PLANT-BASED PROTEINS AND LEGUMES

With the acquisition in 2022 of Vivien Paille, a leading brand producing legume, mixed grain, and rice, the takeover of Vegini, an Austrian company that develops, produces and markets a range of meat substitutes based on pea proteins, and HARi&Co, specialists in plant-based cuisine and legumes, Avril is developing its presence in healthy and sustainable plant-based consumer products.

Filiales engagées dans cette activité :

STRUCTURE A LOCAL SECTOR ON THE AFRICAN CONTINENT WITH LESIEUR CRISTAL

International development is a major growth lever for the Group.

At the beginning of 2021, Avril entrusted Lesieur Cristal with all of its activities in the consumer goods sector, where it is already the leader in Morocco (edible oils, condiments, soap).

Lesieur Cristal now also manages Oleosen, a major player in table oils in Senegal, and Cristal Tunisie, which sells a wide range of table oils and condiments in Tunisia.

Avril also entrusted Lesieur Cristal with the license to operate the Group’s brand portfolio: Lesieur table oils and condiments, Puget olive oil, as well as its business capital on the entire African continent.